# Tech Outfitters > Tech Outfitters builds fast, affordable, AI-assisted websites for small businesses, each reviewed by a real software engineer, that turn local searches into calls, bookings, and walk-ins. Based in Minnesota, serving Dayton, MN, Otsego, MN, Rogers, MN, Big Lake, MN, Rockford, MN, Clearwater, MN, Monticello, MN, St. Michael, MN, Albertville, MN, Maple Grove, MN, Buffalo, MN, Montrose, MN, Elk River, MN, Zimmerman, MN, South Haven, MN. Tech Outfitters LLC is a local, husband-and-wife team: James Caldwell (software engineer - React, TypeScript, .NET, AI-assisted development) and Erin Caldwell (20 years of project leadership, operations, and client communication). Every site is built with AI assistance and reviewed by a software engineer. ## Website builds (one-time) - **Prototype** - $799 one-time (founding-client price; regularly $1,199). A single professional page with one editable section: your menu, services, hours, or similar. Includes: Optimized images, video and logo; Responsive on every device; SEO and AI search optimization; Same-day launch available; Includes 3 months of Essential Care. - **Growth** - from $1,499 one-time (founding-client price; regularly $1,899). A multi-page custom site, structured so Google shows your information well. Includes: Up to 5 pages; Up to 3 editable sections; Responsive on every device; SEO and AI search optimization; Logo and branding as needed; Google Business Profile setup; Includes 3 months of Growth Care. - **Pro** - from $3,100 one-time (founding-client price; regularly $3,500). A fully custom build for businesses ready to lead their local market online. Includes: Unlimited pages and editable sections; Responsive on every device; SEO and AI search optimization; Logo and branding as needed; Google Business Profile setup; AI assistant that answers visitors from your own content; Includes 3 months of Partner Care. Every build includes 2-3 planning, check-in, and review sessions. Every build is offered at a founding-client price for early clients. ## Monthly care plans - **Essential Care** - $79 / month. For a single-page site. Supports Prototype-level websites. Includes: Hosting and backups; Security and dependency updates; Monthly SEO and AI search tuning; Google Business Profile support; Monthly SEO audit checks and fixes; Small updates and support. - **Growth Care** - $189 / month. For a site of up to 5 pages. Supports Growth-level websites. Includes: Hosting and backups; Security and dependency updates; Monthly SEO and AI search tuning; Google Business Profile support; Monthly SEO audit checks and fixes. - **Partner Care** - from $449 / month. For a fully custom site with unlimited pages. Supports Pro-level websites. Includes: Hosting and backups; Security and dependency updates; Monthly SEO and AI search tuning; Google Business Profile support; Monthly SEO audit checks and fixes. ## A la carte services - **Hourly Enhancements** - $75 / hour. Website fixes and add-ons outside a care plan. Includes: Fixes are included on a care plan; No monthly commitment; Billed in itemized increments. - **SEO Audit** - $75 one-hour audit. A review of how you show up in local search, with an estimate of the fixes. Includes: Local search & listings audit; Plain-English findings report; Estimate of the fixes, in hours. - **AI Integration Package** - quoted during planning. AI put to work in your business, set up and explained so your team can use it. Includes: Workflow review for AI fit; Tool setup & configuration; Hands-on training for your team. ## FAQ ### Is it dangerous to use Artificial Intelligence to complete coding or business tasks? With an understanding of what AI agents are doing to accomplish tasks through supervision, along with creating guardrails so agents will follow strict coding standards for safety, security, and best practices in coding, AI can actually enhance and strengthen the development process. We use AI responsibly, ensuring that it isn't given too much autonomy to accomplish tasks. While it is quicker, it takes a critical eye to supervise/review the output. ### What types of tasks can be accomplished with AI? AI is able to perform complex, repeatable tasks with relative ease. It is also really effective at finding bugs and edge cases in large codebases, assessing very minute details that humans can sometimes miss. With the responsible use of AI, we can engineer skills/agents that can take care of the most mundane, unenjoyable tasks of your business, freeing you up to spend your day on the most meaningful tasks. ### Why is SEO important? Most customers search on their phones before they call or walk in. SEO puts your business in those local results, on Google and in your Google Business Profile, instead of a competitor down the road. ### Why not make the website on your own? You could, but learning the tools, writing the content, and keeping it secure takes real time. We handle hosting, SEO, and the technical details so you can run your business. ### What does the process look like? We build a live preview of your site first, often before we meet. Then we review it together, revise, and launch when you are happy. A care plan keeps it updated after that. ### How quickly can I expect my website to be completed? Simple sites can launch the same day you approve the preview. Custom builds usually take one to two weeks, depending on content and revisions. ## Values - **Transparency** - We will always provide all the details we have thought through during a meeting. If there are items we do not know, we are not afraid to say so, and we will follow up by finding the answer or the solution. - **Quality** - While we use AI-assisted engineering for an efficient development process, we adhere to strict technical standards so that security and technical implementations are continually reviewed and kept up to date with the latest best practices. - **Respect & trust** - With those standards in place, we approach every interaction with the respect and trust you deserve. We believe clear and continual communication solves 99.9% of problems, so our goal is to over-communicate, so you always know the status of your project. - **Commitment to local business** - We strive to offer affordable services to local businesses, giving them increased visibility as communities grow and bigger businesses move in. - **Partnership** - Our goal is not to hand you a quick and easy product, but a complete website that tends to the parts of your business it makes sense for tech to support. - **AI-responsible** - While AI can make tasks more efficient, we feel it is important to place specific guardrails and perform constant supervision/reviews to ensure that AI is not given too much autonomy. ## Pages - [Website Design](https://techoutfitters.ai/website-design): Prototype, Growth and Pro website builds for small businesses around Otsego, MN. Clear pricing and a live preview of your site before you commit. - [Website Care Plans](https://techoutfitters.ai/website-care-plans): Essential, Growth and Partner Care: hosting, backups, security updates, monthly SEO checks and fixes for small business sites. Prepay a year, pay for eleven. - [SEO Audit](https://techoutfitters.ai/seo-audit): A $75 one-hour local SEO audit with an estimate of the fixes in hours, done at $75 an hour. Care plans include monthly audit checks and fixes. - [Demo sites](https://techoutfitters.ai/demos): three live demo sites, a salon, a restaurant and a flooring contractor, each switchable between the Prototype, Growth and Pro packages - [About us](https://techoutfitters.ai/about): who the team is and the values the work is held to ## Contact - [Website](https://techoutfitters.ai/): services, pricing, and a free consultation request - Email: hello@techoutfitters.ai - [James Caldwell portfolio](https://jcaldwell.io/projects): past projects